What is an AUTORESPONDER?

If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message at a scheduled time in the future. That time can be hours, days, weeks or months. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

How can I make money with autoresponders?

Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.

Your autoresponder can be your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising.

Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

You want your name to be in front of the buyer when he or she is ready to buy. Two ways to accomplish this difficult task is to use an autoresponder and/or regular mail.

That is what your local companies (especially real estate) do successfully. They send out postcards and flyers on a regular basis. They don't know, of course, when, if ever, you will want to put your house on the market, but they have a better chance of getting your business with regular mailings at least once a month.

As an insurance salesman, I sent birthday cards to my customers. I wanted to remind them I was still there to help them with their claims but also to urge them to call me for other offerings from my office. I received many calls of thanks from them. "No one remembers my birthday any more!" they would exclaim.

Greg Cryns

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